Student Involvement with Online Forum and Its Effects on Intention to Seek and Intention to Share: An Exploratory Study
نویسندگان
چکیده
Online forum is a popular approach for sharing of ideas and problem resolution. It is a very useful tool for education where students and lecturers can communicate with each other without time and space constraints. This paper presents an exploratory study to investigate students’ involvement with online forum, which in turn may affect their intention to seek answers and share ideas. The Social Exchange Theory is one of the theoretical backgrounds to explain online participation as a reciprocal exchange of information. Benefit and cost of online forum are two independent variables. Intention to seek answer and intention to share idea are two dependent variables. Involvement and attitude play as mediating variables. Eight hypotheses were proposed, and all of them were confirmed by the data. One finding reveals that the effects of involvement on intention to share ideas and on intention to seek answers are partially mediated by the respective attitudes. Empirical and practical contributions are discussed at the end of this paper
منابع مشابه
A Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context
The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...
متن کاملDesign, Implementation and Evaluation of Azmer Online Quiz Application Based on Technology Acceptance Model (TAM): A pilot study
Introduction: Acceptance and intention to use the mobile device in the student evaluation is an interesting topic in education. Although there are significant studies of mobile learning acceptance and mobile-based assessment (MBA), there is little research on app design and driving factors that influence students' intention to use mobile technology for assessment purposes. The purpose of this ...
متن کاملThe Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
متن کاملExamining the Associations of Covid-19 Vaccine News Sources with the Intention of Changing Adherence to Covid-19 Preventive Health Measures: A Online-Based Study in the North of Iran
Background: Although the scientific literature has extensively discussed the impact of the media on people’s health-related behaviors, there is little evidence on the effect of different sources of Covid-19 vaccine news on changing the intention to adhere to health protocols. Therefore, the present study was conducted to investigate the news sources of Covid vaccine 19 and the association of ea...
متن کاملInvestigating the effect of transformational leadership and spirituality on turnover intention and job satisfaction; the mediating role of resiliency, career adaptability and job involvement
Introduction: Transformational Leadership and Spirituality are among the most important research topics for work environments, as these phenomena are among the main factors influencing Organizational. The purpose of this study was to investigate the effect of transformational leadership and spirituality on turnover intention and job satisfaction; the mediating role of resiliency, career adaptab...
متن کامل